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Pricing with Purpose: Creating Value That Customers Choose

Join IntiNova Consulting and the Massachusetts LGBT Chamber of Commerce for an interactive Lunch & Learn. This workshop, titled Cafecito con Propósito, is designed specifically for small business owners looking to master their pricing strategies.

  • 📅 Date: Wednesday, January 21, 2026

  • ⏰ Time: 12:00 PM – 1:00 PM EST

  • 📍 Location: Virtual via Zoom (Link provided upon registration)

  • 🎟 Registration: Click here to RSVP

About the Workshop

How do companies like Hulu offer different pricing options—such as plans with ads and without ads—to meet different customer needs? More importantly, what can small business owners learn from these strategies?

In this session, we explore pricing with purpose: the art of creating pricing tiers, bundles, and service options that clearly communicate value. You will walk away with practical strategies to ensure your customers feel empowered to choose what works best for them while ensuring your business stays profitable.

Key Takeaways

  • Value Communication: Understand how your price tag tells a story about your brand.

  • Strategic Design: Learn to build tiers, bundles, and add-ons that convert.

  • Profit Protection: Practical tips on how to avoid underpricing your expertise.

  • Small Business Tactics: Strategies you can implement immediately.

Contact & Organizer

Email: info@intinovaconsulting.com

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November 19

The Strategy Brew