Why Every Small Business Owner Should Be Using Google Analytics
Your free and powerful tool for smarter growth
Most small business owners and creators are focused on showing up — building content, selling services, and reaching new customers. But how do you really know what’s working?
That’s where Google Analytics comes in.
🎯 What Is Google Analytics?
Google Analytics is a free tool from Google that tracks how people interact with your website. It shows you:
Where your visitors come from (social media, email, search, etc.)
Which pages they’re visiting
How long they stay
Where they drop off or exit
What content drives conversions or clicks
Whether you’re a service provider, consultant, creative, or coach — this data helps you make smarter business decisions.
💡 Why It Matters for Small Businesses
If you’re not using Google Analytics, you’re missing out on key insights like:
✅ What content your audience actually cares about
✅ Which channels are bringing in the most leads
✅ Where your website might be losing potential customers
✅ What marketing efforts are (or aren’t) paying off
You can’t improve what you don’t measure.
⚙️ Isn’t It Hard to Set Up?
Not at all. Google Analytics can be connected to your website in under 15 minutes. Most platforms like Wix, WordPress, and Squarespace offer step-by-step setup guides.
And once it’s running, you can check your dashboard anytime to get a quick pulse on your traffic and trends.
🛠️ Need Help Getting Started?
If you’re overwhelmed or unsure what to look for — don’t worry. At Intinova, we help founders, small biz owners, and creatives cut through the noise and focus on what matters.
💬 Ready to make your data work for you? Reach out by clicking HERE
📈 Or dive into your own analytics journey today.
📣 Want more insights like this?
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This article was co-written by Gladys Muñoz, MPH, Founder & Chief Executive Officer at IntiNova Consulting Services.