🎯 Why Knowing Your Ideal Client is the #1 Growth Strategy for Small Businesses

(And How 360 Fiesta PhotoBooth Found Theirs)

One of the most common growth blockers we see at Intinova Consulting is this:

Small businesses trying to market to everyone — and converting almost no one.

It’s not because they don’t have great services. It’s because they haven’t clearly defined their Ideal Client Profile (ICP) — the specific type of customer who is most likely to say yes, spend well, and come back again.

Let’s break this down using a real example.

🎥 Case Study: 360 Fiesta PhotoBooth

When 360 Fiesta PhotoBooth came to us, they already had a strong offering: immersive 360° video booths for social and corporate events. But they weren’t seeing consistent bookings or referrals — and their messaging felt too broad.

Here’s how we helped them clarify their ideal clients and unlock growth opportunities.

🧑‍🎓 Two Ideal Clients, Two Strategies

We helped 360 Fiesta recognize that they actually had two very different target clients, each needing a different approach:

1. B2C: The Memory Makers

• Weddings, birthdays, proms, quinceañeras

• Motivated by emotion, aesthetics, and fun

• Book through Google, Instagram, TikTok, and referrals

• Need pricing clarity and visual social proof

2. B2B: The Event Pros

• Planners, DJs, venues, agencies, other booth companies

• Motivated by reliability, availability, and seamless partnerships

• Want white-label packages, vendor kits, and retainer discounts

• Book through networking, referrals, or direct outreach

Once 360 Fiesta tailored their marketing, pricing, and outreach for each audience, bookings increased and new partnerships opened up.

🚀 Why This Matters for Your Business

Knowing your Ideal Client Profile helps you:

• Stop wasting time on the wrong leads

• Speak directly to the people who need what you offer

• Create better ads, content, and offers

• Make smarter decisions about pricing and partnerships

• Build predictable income and long-term growth

Want to Learn How to Identify Your Ideal Client?

Join us for our upcoming free webinar:
🎤 From Followers to Buyers: Know Your Market
📅 Wednesday, July 30 @ 6:00 PM EST
📍 Virtual Event (Hosted by IntiNova Consulting)
🔗 Register Here on Luma

✨ Whether you're a solopreneur, side hustler, or service-based founder — this session will help you get clear and grow faster.

Let’s stop guessing and start growing.

📣 Want more insights like this?

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This article was co-written by Gladys Muñoz, MPH, Founder & Chief Executive Officer, and Victoria Dobrzycki, MBA, Chief Marketing & Brand Officer at IntiNova Consulting Services.